Oct 20, 2017
In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia's success for two decades.
Who wouldn't want another their own shrimp on the barbie?
Oct 6, 2017
Cam speaks to Annie Stanton, Executive Director at the Tisch School of the Arts, New York University.
While sitting in Washington Square park in New York City,
Annie talks about her traumatic first experience in public speaking
- and how she now measures up to hollywood actors and directors on
stage.
A refreshing and...
Sep 23, 2017
The world's most watched speech is Steve Jobs' Stanford speech.
His message: “Stay hungry. Stay Foolish.”
In 2005 Steve Jobs made a low-key speech at Stanford University that was one of the first examples of going 'Viral'. Over 100 million people have watched it.
In this episode of the What's Your Message? podcast,...
Aug 25, 2017
Cam Barber talks with Craig Bruce about persuasion - and how to get better at messaging.
Areas covered include:
- Messaging is so pervasive it's like oxygen.
- We make decisions on messaging, NOT facts!
- The vacuum that occurs when you don't have a message
hierarchy.
- How a clear message can eliminate anxiety.
- What...
Aug 25, 2017
Personal Profile: Cam Barber interviews Craig Bruce who started as a radio DJ, and ultimately became Head of Content at SCA, overseeing 78 radio shows including Hamish and Andy and The Kyle and Jackie-O show.
Craig speaks honestly and openly about his nervousness around public speaking and shares his challenges and...