Dec 18, 2017
Cam claims that Donald Trump is a messaging genius, while radio legend Viking Jeff wonders whether he's just a dangerous clown.
Cam makes no judgement as to whether Trump is a force for good or bad, he provides an objective analysis of the communication tools Trump uses.
This episode deconstructs the messaging strategy...
Dec 5, 2017
Sam Cavanagh is a thought leader and Executive Producer of the Hamish and Andy radio show.
His message of "Fans not listeners" helped the radio industry transition to the era of social media and web content.
Sam gives behind-the-scenes insight on how the biggest radio show in Australia came up with their slogan "The...
Nov 3, 2017
Cam interviews Amanda Lee who is the Content Director at Perth radio station 92.9FM.
Amanda talks about:
Her leadership Message to her managers, “Is everything in your team aligned to create great content?”
Her realisation that, even thought she wasn’t nervous as a speaker, she knew she wasn’t clear enough.
Oct 20, 2017
In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia's success for two decades.
Who wouldn't want another their own shrimp on the barbie?
Oct 6, 2017
Cam speaks to Annie Stanton, Executive Director at the Tisch School of the Arts, New York University.
While sitting in Washington Square park in New York City,
Annie talks about her traumatic first experience in public speaking
- and how she now measures up to hollywood actors and directors on
A refreshing and...